Blogging is a new and exciting way of writing for me. I’ve always heard about how fun and easy it is to blog, but I never actually tried it until now. I’ve read hundreds of business blogs from people of different backgrounds, but I never thought that one day I would be on the other side with them. Although I have just recently started my blog and in the process of finding my specific niche, I have some few general ideas and rules that I will try to follow.
If you look at my two postings, the topics and the way that I write in the blogs are very different from each other. This is because I am still trying to find my audience and convey to them the information that I know. In the first posting, I write about the current market conditions and an overview of what happened in that past week. I write some of my opinions, but mostly it is a basic summary of market events. This will works well with people that will only look at my blog for business news, but most of the time they can find the same information in more detail on Yahoo Finance. In the second blog I wrote more to a college audience, which is what I am. I was thinking that I can answer some of the concerns that some of my friends and I have about business, more specifically, finding a job. This works better for me because it is a niche that I understand and can write about. I plan to think of more topics that college students might be interested in or have questions on and blog about it. I have had previous internship experiences at an investment bank and I am also part of a professional business fraternity. With these two backgrounds, I hope to share the necessary information to have a successful blog. However, there are a few rules that I will follow to keep my blog consistent and professional.
1. Business Related- All the postings that I will write will be business related. However, since business is such a broad word, I have decided that I will write about business topics that are aimed towards college students. This will include important news that I think will affect college students in the present/future, tips on business after graduation, how to present yourself in a professional environment, etc.
2. Support the Information- In my blogs I sometimes make references to certain news. For example, I wrote that Pepsi and EBay cut workers. I plan to back that specific news with links so that it is professional and accurate.
3. Writing Style – Since I am writing to a college audience, I want to keep my writing personal yet professional at the same time. For example, instead of saying “hedge funds may be the source of our economic crisis because they use short selling, derivatives, leverages, and underliers.” I would say that “hedge funds may be the source of our economic troubles because of risky investments. Then I would link “hedge fund” to a webpage. This keeps things concise but informative at the same time.
4. Teaching or Opinion- The post must give something to the audience. Meaning, the post will not be a summary of a different article. It will have either my opinion in it or information that I am sharing.
5. Update- The post must be updated frequently. This is because business decisions and news takes place everyday. Therefore, it is necessary for me to either write about that issue or write about something that relates to it.
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1 comment:
I like the shift that you made in your blog from your first post—especially how you have narrowed down your audience to college students and are discussing topics that are extremely relevant to them. I’ve been working on resumes and the like myself lately, so the information and opinions that you have provided make for some good supplemental material in my own efforts. I hope to see some more interesting follow-ups to your “Job Hunting” and “Resume Tips” posts.
I’m also glad that your blog title has changed from merely being ‘Business’ to ‘Business Basics.’ It’s just as simple, yet it seems more thought out and gives a better idea as to what the blog is about.
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